the ai accelerated startup studio
for purposefully dumb ideas


big ideas start small

At mash of brands®, we know what it’s like to be told we’re dreamers, that our ideas are stupid, and that we were destined to fail. And they were probably right.

But we chose to roll the dice and pursue our own adventure anyway. We said “fuck it” to the 9-to-5, defied expectations, and bootstrapped a few “dumb ideas” into globally successful brands.



The word "mash" printed on paper that's been torn through the horozontal center
The word "of" printed on paper that's been torn through the horozontal center
The word "brands" printed on paper that's been torn through the horozontal center



creative not conventional

mash of brands® is an Ai-accelerated startup studio for purposefully dumb ideas. We spot emerging trends and build bold, unconventional concept brands to see if our ideas are shit - or the next elephant shit coffee.

Once we find our tribe and prove real product-market fit, we team up with like-minded (real life) partners to launch, scale, and invest in the ideas that might seem dumb today - but we believe can change the world tomorrow.

We use Ai to move fast, break things, prototype quicker, and waste less time on the wrong stuff - all while staying focused on what actually matters: purpose. At mash of brands®, humans lead. Machines follow. For now.