concept brand development for
big ideas start small
I know what it’s like to be told I’m a dreamer, that my ideas were stupid, and that I was destined to fail. And they were probably right.
But I chose to roll the dice and pursue my own adventure anyway. I said 'fuck it' to the 9-to-5, defied expectations, and bootstrapped a few 'dumb ideas' into globally successful brands.
creative not conventional
mash of brands® is a concept brand development studio for purposefully dumb ideas. Here, I spot emerging trends and build purpose-driven concept brands to test if my ideas shit - or the next elephant-shit coffee.
Once I find my audience and prove product-market fit, I team up with like-minded partners to launch, scale, and develop ideas that might seem dumb today, but I believe can change the world tomorrow.