Profile of Jamie Ewan Henderson standing with his hands on his head Profile of Jamie Ewan Henderson standing with his hands on his head


about Jamie Ewan Henderson

Before launching mash of brands®, I spent 20 years working as a marketer, publicist, and entrepreneur. After receiving a degree in marketing, I studied at Le Cordon Bleu. My first job upon leaving Cordon Bleu was as the personal chef to the Dutch Ambassador. Later, I became a publicist, working at global agencies in London and Dubai before becoming Head of Media and Communications at an in-house role. In 2009, I decided to say fuck it, quit my real job, and start to pursue my dream of importing tea.

Having made a career helping clients develop and promote global brands, I was confident I could do the same for myself. Within a few years, I had grow a small business selling tea on eBay into multiple category-defining brands, which I later sold to a venture capitalist.

After selling my companies, I began working as a freelance marketing consultant while occasionally providing ecommerce advice on Reddit. Soon I began to receive regular requests from online business owners who had seen the feedback I'd provided, asking me to consult for them.

In the summer of 2021, I launched mash of brands® to offer the help and support I wish I'd received when I said fuck it to my safe career and entered into the world of ecommerce.

Jamie Ewan Henderson
Founder of mash of brands® | fuck it marketing™