Before launching mash of brands®, I spent 20 years working as a marketer, publicist, and entrepreneur. After receiving a degree in marketing, I studied at Le Cordon Bleu. My first job upon leaving Cordon Bleu was as the personal chef to the Dutch Ambassador. Later, I became a publicist, working at global agencies in London and Dubai before becoming Head of Media and Communications at an in-house role. In 2009, I decided to say fuck it, quit my real job, and start to pursue my dream of importing tea.
Having made a career helping clients develop and promote global brands, I was confident I could do the same for myself. Within a few years, I had grow a small business selling tea on eBay into multiple category-defining brands, which I later sold to a venture capitalist.
After selling my companies, I began working as a freelance marketing consultant while occasionally providing ecommerce advice on Reddit. Soon I began to receive regular requests from online business owners who had seen the feedback I'd provided, asking me to consult for them.
In the summer of 2021, I launched mash of brands® to offer the help and support I wish I'd received when I said fuck it to my safe career and entered into the world of ecommerce.
Jamie Ewan Henderson
Founder of mash of brands® | fuck it marketing™