Prism effect profile photo of Jamie Ewan Henderson standing with his hands on his head Prism effect profile photo of Jamie Ewan Henderson standing with his hands on his head

about

about Jamie Ewan Henderson

Before launching mash of brands®, I spent 25 years as a marketer, publicist, and entrepreneur. While at university in Edinburgh, I launched my first successful business, supplying bands to venues*. After receiving a degree in marketing, I studied at Le Cordon Bleu. My first job upon leaving Cordon Bleu was as the personal chef to the Dutch Ambassador. Later, I became a publicist, working at the Brunswick Group in London and the Portsmouth Group in Dubai before becoming Head of Media and Communications in an in-house role.

By my late 20s, I felt lost and lacking purpose. I no longer wanted to sell out and spend my life climbing the corporate ladder. One day I said fuck it, walked out of my safe job and began to pursue the dumb idea of importing the world’s finest loose-leaf teas.

I launched my first tea brand after sourcing thirteen artisan teas from small farms in China and Taiwan. Despite critical acclaim, sales were slow. With limited funds, I spent a year validating various concept brands. My second tea brand became an “overnight success,” inspiring a global product category and hundreds of copycat brands.

Within a few years, I had grown a small business selling tea on eBay into multiple globally successful brands. I would go on to sell this business to a private equity investor.

After selling my company, I took some time off. Bored and once again lacking purpose, I began providing startup advice on Reddit; this was to become the start of a mash of brands®.

Jamie Ewan Henderson
Founder of mash of brands® | Purposefully Dumb Ideas™

*Run from a £20 a month mailbox, this remains one of my best dumb ideas ever.