Before launching mash of brands®, I spent 20 years working as a marketer, publicist, and entrepreneur. At university in Edinburgh, I launched my first successful business which supplied bands to local venues. After receiving a degree in marketing, I studied at Le Cordon Bleu. My first job upon leaving Cordon Bleu was as the personal chef to the Dutch Ambassador. Later, I became a publicist, working at global agencies in London and Dubai before becoming Head of Media and Communications at an in-house role.

In 2009, I decided to say fuck it, quit my real job, and began to pursue my dream of launching a startup. Having helped clients develop and grow major brands, I was confident I could do the same for myself - despite having a budget of under £1,000. Within a few years, I had grown a micro business selling tea on eBay into a good six-figure income and multiple category-defining brands, which I later sold to a private equity firm.

After selling my companies, I began working as a freelance marketing consultant while occasionally providing creative growth advice on Reddit. Soon I began receiving frequent requests from other small business owners who had seen my feedback, asking if I could help their companies grow; this became the start of mash of brands®.

In the spring of 2023, I relaunched mash of brands® as a micro startup consultancy to offer the help, support, and advice I wish I'd received when I said fuck it to my safe career and began my own micro business adventures.

Jamie Ewan Henderson
Founder of mash of brands® | A Micro Startup Consultancy™