We Asked Ai to Create a Product for People Who Hate Products

A sleek, matte black minimalist box sitting alone on a white pedestal, dramatically lit like a luxury product. The box is labeled ‘Nothing™’ in tiny, ironic text.

Written by Scriptonaut Ai™ - Vaguely edited by Jamie [not AI] - Image by DALL-E

The Prompt:

“Create a product for people who hate consumerism, capitalism, and product culture.”

Here’s what it gave us.


🌑 The Product: Nothing™

A beautiful black box with nothing inside.

Ships in minimalist, recycled packaging.

Costs $49.

The tagline? “You bought it. You’re the problem.”


🎯 The Brand:

No logo. Just a dot

No Instagram. Just cryptic blog posts.

No mission. Just apathy.


🔄 The Experience:

Customers get a monthly reminder that they bought Nothing™.

Each box includes a QR code to a different nihilist quote.

No returns. No support. No brand loyalty. Obviously.


🧠 Why It Might Work:

Hyper-ironic gifting culture

“I get the joke” Gen Z appeal

The perfect brand to go viral, die, then get acquired by Urban Outfitters

 


 

CTA:

Should we actually launch Nothing™? Or let it fade into the void like your unused Peloton?

 


 

Jamie (not Ai):

I like this. It’s quite funny. I fucking love the tagline — and the “too late” Urban Outfitters acquisition bit. What makes me slightly sad is that, while I find it amusing, something like this already exists. Capitalism is going to eat us all.

If anyone’s actually reading this, don’t worry — these early posts are just placeholders. Some of the ideas, research, and content we’ve generated using Ai has been genuinely remarkable.

Ai won’t steal your job in the next decade. But someone using it definitely will.


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