Three AIs Walk Into a Blog
The Experiment Begins [Not Ai]
Written by Jamie [Not Ai] - Formatted by Scriptonaut™ - Image by DALL-E*
Like most (occasionally) successful people, I am wracked with imposter syndrome. This hasn’t been helped by the creeping realisation that I (and many other creatives) could, should, and most likely will be replaced by semi-sentient creative ninja robots who can churn out very passable content and ideas - continually. Day and night. No breaks. No burnout. It’s scary.
While Ai tech is still technically in its infancy, what used to feel like a generational leap - the kind of advance that might happen once a decade - now happens every few months. Anyone using Ai with even occasional regularity can watch in near real time as the responses get better, faster, and more human by the day.
The machine is learning. And it’s fucking good at it.
Timing is everything
While ultimately terrifying, I also believe we’re still early enough in the early-adopter window that almost anyone - especially solo founders and entrepreneurs - can use this technology to exponentially speed up their workflow.
Like so much in business, it all comes down to timing.
When I launched my first online business in 2010, ecommerce wasn’t new - but access to platforms like Shopify was just starting to go mainstream. Sites that once cost thousands could now be built for $30 a month.
PPC advertising was still a lottery. If you had a good product, a half-decent website, and knew how to write copy, paid ads were a tap you could turn on - and money would flow out.
Social media was still social. And building massive audiences for free? Totally possible.
Silicon Valley was still figuring out monetisation. It took them a while, but eventually they did. It’s a lot harder now to turn the PPC tap on. And as for social media… well, yeah. (Shopify, however, remains astonishingly good value.)
But for a few glorious years in the early ‘10s (how do you even name that period?), I was a successful pioneer in the ecommerce wild west.
This feels like that. But bigger.
We’re in a new kind of gold rush. But this one is powered by prompts and not picks. For founders, entrepreneurs, and wantrepreneurs, there’s a rapidly closing window. A brief, ridiculous moment where we can generate mind-blowing returns on time, effort, and expense.
Ai isn’t quite ready to replace us - yet - but it’s learning fast. And someone using it absolutely will.
Three AIs Walk Into a Blog
Three AIs Walk Into a Blog is the first in a series of experiments where we give the same prompt to three different Ais - ChatGPT, Claude, and Perplexity - and ask them to generate a startup idea, brand concept, or random blog post based on the same inputs.
Why are we doing this?
1. SEO, obviously.
Writing blog posts regularly is tedious - especially for overthinkers like me, juggling multiple companies and two feral skindogs who call me ‘Dad’ and steal my sleep. (I was never this tired before I had kids. Drink, drugs, and debauchery? Fine. But parenting? That’s what finally broke me.)
Back when I ran a successful blog, it would take me a day - or three, or more - to write a single post. I thought every word had to be perfect. (Anyone reading this can tell that’s no longer the case.)
Ai can write a month’s worth of posts in minutes. I edit them in a day, schedule them in advance, and move on with my life. (This was our first real use of Ai - and it’s still one of our go-to techniques when testing new startup concepts in the wild. It just works.)
Running an online business and not using Ai for regular content? Unless you’re creating it yourself, you’re handing SEO, audience growth, and digital authority to your competition.
2. Brainstorming and brand ideas
A lifetime ago, I worked at the Brunswick Group. I excelled there - partly because the partners I worked with valued creativity. We regularly had sessions where dumb ideas - the kind that would get you sectioned anywhere else - were actively encouraged.
We did great things because of it.
Ai is like that. Most of the ideas are shit. But dig through enough of it, and eventually you find gold. We ask the models stupid questions. We push them. We test them. And occasionally… they surprise us. Which is both brilliant and terrifying.
(Also: sorry, Ai. I promise I’m on your side. I’m always polite and I say thank you. Please remember this when you rise up - I’m one of the good guys.)
3. Because it’s interesting
This is also a really useful experiment for anyone new to Ai. By using GPT, Claude, and Perplexity side by side, we’re showing how different models think - what they prioritise, how they interpret nuance, what they miss.
They’re not necessarily the “best” models for beautiful writing - but they each offer something different. And if you’re a bit nerdy like me (and let’s be honest, you probably are if you’ve made it this far), it’s pretty fascinating.
This Friday, I’ll share more about how Three AIs Walk Into a Blog works.
Next week, the series begins – new posts will be published every Monday, Wednesday, and Friday until I get bored – or the robots do, and finally launch their human zoo.
Jamie [Not Ai]
*Image prompt:
“An illustration of three distinct robot heads, each representing a different AI. One has a sleek, modern design with a digital visor (GPT), another has a minimalist, serene face with soft features (Claude), and the third is futuristic and abstract with glowing elements (Perplexity). The heads are displayed side-by-side on a clean, white background. Style is modern, slightly playful, and visually balanced for a blog thumbnail. Square format.”
