Three AIs Walked Into a Blog, Part Two
The Rules [Not Ai]
Written by Jamie [Not Ai] - Formatted by Scriptonaut™ - Image by DALL·E*
In my last post, Three AIs Walked Into a Blog, Part One, I teased a little experiment we’re running here at mash of brands®. If you missed it, you can read it here. (It’s rough - like most beginnings.)
One of the books that completely shifted my thinking was Rework by Jason Fried and David Heinemeier Hansson. I read it shortly after it came out, just as I was settling into what looked like a more conventional, “on track” career path. That book derailed me - in the best possible way.
It introduced me to ideas like minimum viable products, building in public, breaking things fast, and iterating in real time - radical concepts when you’re used to the corporate world of multi-level sign-offs and polished presentations that clients listened to… and then generally ignored.
When I launched my first tea business, I was recovering from knee surgery and stuck in my childhood bedroom. I had nothing but time, an obsession with tea, and a dumb idea. So I listed a few teas on eBay. Sold some. Built a website. Paid £10,000 for a “better” one. Scrapped it a month later when I realised the checkout button didn’t show up on most people’s screens. Moved to Shopify. Never looked back.
This blog series will be similarly chaotic, experimental, and iterative.
This experiment is about loosening the reins.
As I’ve said before, Ai won’t replace you - but if you’re not using it, you’re holding yourself back. At mash of brands®, we use Ai daily, but always within clear limits. We control the prompts, we shape the outputs, we decide what to use and what to toss.
So, what happens when we hand the prompt over to the robots and just… let them go? If we give the same starting point to different Ais, what will they come back with? What kind of product or brand would they invent? Would it make sense? Would it work? Would it accidentally solve world peace?
We’re about to find out.
The goal of Three AIs Walked Into a Blog is simple:
- Start with a single prompt
- Feed it to multiple Ais (Chat GPT, Claude, and Perplexity)
- See what each comes up with
- Ask them to expand upon their ideas
- Then, maybe, just maybe - try to build one of them
It’s not about finding the perfect idea. It’s about exploring what’s possible when you let the machines think for themselves (a little). It’s dumb, messy, but fun - which is kind of the whole point.
So here’s what we’re asking with our first experiment:
“Create a brand with purpose. What brand could you create that would help to advance human civilisation? Once you have your idea, create a 500 word blog post that contains: a title; subtitle; slug; excerpt; meta description; body of text; tags; and an image prompt for a square formatted image that you believe best represents your idea.”
See, easy. Now, let’s see what the bots come back with.
Jamie [Not Ai]
New posts go live every Monday, Wednesday, and Friday. You can follow along here to see what the machines build next.
*Image Prompt:
“A chaotic lab filled with AI-generated blueprints, half-built robots, and startup branding materials - vibrant, square format”
